Market research

Market research

The market study identifies the current expectations of of a restaurant clientele in an area of ​​influence, whether these expectations are explicitly formulated or not. The search for a correlation between the expectations thus updated and the trends in the restaurant industry makes it possible to reflect the uniqueness of a terroir. The sector is evolving quickly, customers behavior is changing.

Thanks to our market research, you benefit from a modern and relevant perspective on the positioning of a new restaurant offer.

Conceptualization

  • Collection and analysis of the expected restaurant concept

Acquisition opportunity study

  • Analysis of the acquisition conditions of the foreseen site
  • On site evaluation ot the layout and surfaces
  • Immersion in the immediate environment
  • Calculation and analysis of the return on investment

Economic feasibility study

  • Study of the tourist, industrial and commercial panorama in the area of influence
  • Study of the restaurant offer in the area of influence
  • Diagnosis and evolution of customer demand
  • Determination of the type of restaurant best suitable
  • Definition of the economic business model of the project

Benchmark

  • Panorama of trends in the restaurant industry, in France and abroad
  • Identification of a dozen restaurant concepts close to your project in France and abroad
  • In situ study of restaurant concepts from the customer’s point of view
  • Definition in one or two pages of the vision for your restaurant concept
  • Creation of a mood board illustrating the concept

Synthesis

  • Establishment of a summary report, including a professional external opinion on the adequacy of your concept with the market, current and to come