{"id":3201,"date":"2020-06-17T13:56:32","date_gmt":"2020-06-17T11:56:32","guid":{"rendered":"https:\/\/neoeng.com\/studies\/market-research\/"},"modified":"2023-11-13T09:52:57","modified_gmt":"2023-11-13T08:52:57","slug":"market-research","status":"publish","type":"page","link":"https:\/\/neoeng.com\/en\/studies\/market-research\/","title":{"rendered":"Market research"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6b97qf-2ca1dee443272a430a03e3da63d2285c\">\n.avia-section.av-6b97qf-2ca1dee443272a430a03e3da63d2285c{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-6b97qf-2ca1dee443272a430a03e3da63d2285c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-3qk0uf-7df8bdadcac9e130e3a70447319cef86 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qk0uf-7df8bdadcac9e130e3a70447319cef86\">\n.flex_column.av-3qk0uf-7df8bdadcac9e130e3a70447319cef86{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3qk0uf-7df8bdadcac9e130e3a70447319cef86 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><article  class='iconbox iconbox_left_content av-kahzwvdm-2ab75407e90b6d31bad6e9e2524e822a av-icon-style-no-border  avia-builder-el-2  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconbox_icon heading-color avia-iconfont avia-font-neofont' data-av_icon='\ue90e' data-av_iconfont='neofont'  ><\/div><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Market research\"><h1 class='iconbox_content_title '  itemprop=\"headline\" >Market research<\/h1><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>The market study identifies the current expectations of of a restaurant clientele in an area of \u200b\u200binfluence, whether these expectations are explicitly formulated or not.<\/p>\n<p>The search for a correlation between the uniqueness of your product offer and the expectations of the clientele is the basis of our study.<\/p>\n<p>We confront your idea with the reality of the market, while respecting the economic and financial ratios of the profession.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cyegk-ae7ea627305d3e29632f96d17dc9e5ae\">\n.flex_column.av-2cyegk-ae7ea627305d3e29632f96d17dc9e5ae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2cyegk-ae7ea627305d3e29632f96d17dc9e5ae av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  encart alt flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kai6nf6i-dec8d98b15afbf9fb56edffa7c129a1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock preambule'  itemprop=\"text\" ><p>The market study is distinguished by the quality of the analysis of the customers&#8217; expectations and of the restaurant offer. The sector evolves quickly, customer behavior changes.<\/p>\n<p>Thanks to our market research, you benefit from a modern and relevant view of the positioning of a new restaurant offer.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l8zst-42bab78b54944bba8bc9342a932db68a\">\n.avia-section.av-3l8zst-42bab78b54944bba8bc9342a932db68a .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/neoeng.com\/wp-content\/uploads\/2020\/04\/neo-engineering-00024.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-3l8zst-42bab78b54944bba8bc9342a932db68a main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  zone-feature right avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ch7qt-d27c39812dd4e3c4ab49cda27fc2e48e\">\n.flex_column.av-3ch7qt-d27c39812dd4e3c4ab49cda27fc2e48e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ch7qt-d27c39812dd4e3c4ab49cda27fc2e48e av_three_fifth  avia-builder-el-6  el_before_av_two_fifth  avia-builder-el-first  encart first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><section  class='av_textblock_section av-kai1e6jt-fd18b964d646ef9dce26f30df0b70f91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Conceptualization<\/h2>\n<ul>\n<li>Collection and analysis of the expected restaurant concept<\/li>\n<li>Definition of the vision<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bl8x1-015ea760d6c8311ee91cf394f9f7104c\">\n.flex_column.av-bl8x1-015ea760d6c8311ee91cf394f9f7104c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bl8x1-015ea760d6c8311ee91cf394f9f7104c av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l8zst-17-37560ea64f64a7e36c09540c0f4db22d\">\n.avia-section.av-3l8zst-17-37560ea64f64a7e36c09540c0f4db22d .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/neoeng.com\/wp-content\/uploads\/2020\/04\/neo-engineering-00003.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-3l8zst-17-37560ea64f64a7e36c09540c0f4db22d main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  zone-feature left avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bl8x1-14-4803d71e26764f31ec265fffc76f1993\">\n.flex_column.av-bl8x1-14-4803d71e26764f31ec265fffc76f1993{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bl8x1-14-4803d71e26764f31ec265fffc76f1993 av_two_fifth  avia-builder-el-10  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ch7qt-16-a6d1e91d7ebc1a80762babdee2e18b33\">\n.flex_column.av-3ch7qt-16-a6d1e91d7ebc1a80762babdee2e18b33{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ch7qt-16-a6d1e91d7ebc1a80762babdee2e18b33 av_three_fifth  avia-builder-el-11  el_after_av_two_fifth  avia-builder-el-last  encart flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><section  class='av_textblock_section av-kai1e6jt-15-7108b4234b564fdaf47746d34fd07f83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Acquisition opportunity study<\/h2>\n<ul>\n<li>Analysis of the acquisition conditions of the foreseen site<\/li>\n<li>On site evaluation ot the layout and surfaces<\/li>\n<li>Immersion in the immediate environment<\/li>\n<li>Calculation and analysis of the return on investment<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l8zst-13-3fbda7e282c32421ee26aa5b5d2182dd\">\n.avia-section.av-3l8zst-13-3fbda7e282c32421ee26aa5b5d2182dd .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/neoeng.com\/wp-content\/uploads\/2020\/04\/neo-engineering-00001.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3l8zst-13-3fbda7e282c32421ee26aa5b5d2182dd main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  zone-feature right avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ch7qt-11-b73b4c30b449d4a5cafdc2c560764ecd\">\n.flex_column.av-3ch7qt-11-b73b4c30b449d4a5cafdc2c560764ecd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ch7qt-11-b73b4c30b449d4a5cafdc2c560764ecd av_three_fifth  avia-builder-el-14  el_before_av_two_fifth  avia-builder-el-first  encart first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><section  class='av_textblock_section av-kai1e6jt-10-585a0c38cd58f3880563324456eab247 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Economic feasibility study<\/h2>\n<ul>\n<li>Study of the tourist, industrial and commercial panorama in the area of influence<\/li>\n<li>Study of the restaurant offer in the area of influence<\/li>\n<li>Diagnosis and evolution of customer demand<\/li>\n<li>Determination of the type of restaurant best suitable<\/li>\n<li>Definition of the economic business model of the project<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bl8x1-12-28cdb3c1183b6461a42d6ff740387cff\">\n.flex_column.av-bl8x1-12-28cdb3c1183b6461a42d6ff740387cff{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bl8x1-12-28cdb3c1183b6461a42d6ff740387cff av_two_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l8zst-9-b71e58102bc3938168697de0b74b89ca\">\n.avia-section.av-3l8zst-9-b71e58102bc3938168697de0b74b89ca .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/neoeng.com\/wp-content\/uploads\/2020\/05\/groupe_de_restaurants.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-3l8zst-9-b71e58102bc3938168697de0b74b89ca main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  zone-feature left avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bl8x1-6-4053cd8d8996b4464610348f4565efca\">\n.flex_column.av-bl8x1-6-4053cd8d8996b4464610348f4565efca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bl8x1-6-4053cd8d8996b4464610348f4565efca av_two_fifth  avia-builder-el-18  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ch7qt-8-3ef625237cd1c50f3748e2810c1cc565\">\n.flex_column.av-3ch7qt-8-3ef625237cd1c50f3748e2810c1cc565{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ch7qt-8-3ef625237cd1c50f3748e2810c1cc565 av_three_fifth  avia-builder-el-19  el_after_av_two_fifth  avia-builder-el-last  encart flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><section  class='av_textblock_section av-kai1e6jt-7-3edac51b5b16fceab7cad4af63903530 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Benchmark<\/h2>\n<ul>\n<li>Panorama of trends in the restaurant industry, in France and abroad<\/li>\n<li>Identification of a dozen restaurant concepts close to your project in France and abroad<\/li>\n<li>In situ study of restaurant concepts from the customer&#8217;s point of view<\/li>\n<li>Definition in one or two pages of the vision for your restaurant concept<\/li>\n<li>Creation of a mood board illustrating the concept<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l8zst-5-f6552e81142de0ba8f6c9f9802e343a9\">\n.avia-section.av-3l8zst-5-f6552e81142de0ba8f6c9f9802e343a9 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/neoeng.com\/wp-content\/uploads\/2020\/04\/neo-engineering-00018.jpg);\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-3l8zst-5-f6552e81142de0ba8f6c9f9802e343a9 main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_section  el_before_av_section  zone-feature right avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ch7qt-3-873f0f1c2fd9908e062ebe25647a65c8\">\n.flex_column.av-3ch7qt-3-873f0f1c2fd9908e062ebe25647a65c8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ch7qt-3-873f0f1c2fd9908e062ebe25647a65c8 av_three_fifth  avia-builder-el-22  el_before_av_two_fifth  avia-builder-el-first  encart first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><section  class='av_textblock_section av-kai1e6jt-2-800a6d1a0d5061558624571bc6b72b55 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Synthesis<\/h2>\n<ul>\n<li>Establishment of a summary report, including a professional external opinion on the adequacy of your concept with the market, current and to come<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bl8x1-4-bcc26d0f828a37ddb64a62a8f16e94a4\">\n.flex_column.av-bl8x1-4-bcc26d0f828a37ddb64a62a8f16e94a4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bl8x1-4-bcc26d0f828a37ddb64a62a8f16e94a4 av_two_fifth  avia-builder-el-24  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23uoni-ce0999ef3f3a4952e7d32cc043e3f620\">\n.avia-section.av-23uoni-ce0999ef3f3a4952e7d32cc043e3f620{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='contact'  class='avia-section av-23uoni-ce0999ef3f3a4952e7d32cc043e3f620 main_color avia-section-default avia-no-shadow  avia-builder-el-25  el_after_av_section  avia-builder-el-last  avia-bg-style-parallax av-minimum-height av-minimum-height-25 av-height-25  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-li4e7ebn-226039f15942ba2eaac2a5751bf06910\">\n#top .av-special-heading.av-li4e7ebn-226039f15942ba2eaac2a5751bf06910{\npadding-bottom:50px;\n}\nbody .av-special-heading.av-li4e7ebn-226039f15942ba2eaac2a5751bf06910 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-li4e7ebn-226039f15942ba2eaac2a5751bf06910 .av-subheading{\nfont-size:14px;\n}\n<\/style>\n<div  class='av-special-heading av-li4e7ebn-226039f15942ba2eaac2a5751bf06910 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-26  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to carry out a restaurant market study with NEO Engineering ? 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