Economic and financial feasibility study

The feasibility study includes a market study and a financial feasibility study. The search for a correlation between the uniqueness of your product offer and customer expectations is the basis of our study.

We confront your idea with the reality of the market, while respecting the economic and financial ratios of the profession.

The feasibility study is distinguished by the complementarity between the analysis of customer expectations on a local market and the expected return on investment.

The revenue forecast comes directly from market research. The financial feasibility is measured from the forecasted net profitability, the profile of the balance sheet and the cash levels which appear in the financial plan.

Thanks to NEO Engineering’s feasibility study, you benefit from a modern and relevant look at the positioning of a new restaurant offer, which is concretely challenged for its implementation.

Conceptualization

Collection and analysis of the expected restaurant concept
Definition of the vision

Acquisition opportunity study

Analysis of the acquisition conditions of the foreseen site
On site evaluation ot the layout and surfaces
Immersion in the immediate environment
Calculation and analysis of the return on investment

Economic feasibility study

Study of the tourist, industrial and commercial panorama in the area of influence
Study of the restaurant offer in the area of influence
Diagnosis and evolution of customer demand
Determination of the type of restaurant best suitable
Definition of the economic business model

Benchmark

Panorama of trends in the restaurant industry, in France and abroad
Identification of a dozen restaurant concepts close to your project in France and abroad
In situ study of restaurant concepts from the customer’s point of view
Definition in one or two pages of the vision for your restaurant concept
Creation of a mood board illustrating the concept

Financial feasibility study

Programming (zoning) of storage, production and service spaces
Assessment of the overall cost of the equipment
Definition of the financial feasibility framework
Definition of staffing needs, job descriptions and calculation of standard payroll cost
Definition of the financial business model
Production of forecasted financial statements

Synthèse

Establishment of a summary report, including a professional external opinion on the adequacy of your concept with the market, current and to come

Would you like to carry out an economic and financial feasibility study with NEO Engineering? Contact us now !

NEO Engineering

34 avenue des Colonnes
F-13008 Marseille
+33 (0)4 91 71 35 82
contact@neoeng.com