Improvment of restaurant

Enhancing the value of a restaurant means putting in place conditions to make it unmissable.

All aspects of your restaurant’s production, taste, service and promotion are analyzed to improve patronage and profitability.

With NEO Engineering, you benefit from professional, external and neutral advice for your restaurant or for your restaurant group.

We guide you in the creation of an unprecedented value for your restaurant or for your group of restaurants.

NEO Engineering’s action consists in guiding you in putting in place conditions to achieve two results: an improvement in footfall, and therefore sales, and an improvement in operating profit.

Your operations benefit from high-level, sympathetic expertise, so as to maximize the conditions for achieving the desired goals.


  • Collection and analysis of the restaurant concept
  • Definition of the vision

Diagnosis from a customer point of view

  • Trends overview in food and beverage consumption outside home, in France and abroad
  • Evaluation of restaurants offer in the area of immediate proximity
  • Analysis of customers sensory perceptions (customer flow, meal experience)
  • Diagnosis of customer satisfaction and customer demand

Diagnosis from a management point of view

  • Assessment of location, production layout and service spaces
  • General evaluation of menu or menu board and of pricing positionning
  • Analysis of menu items popularity (menu engineering)
  • Analysis of revenue in price (average sale) and In quantity (number of covers)
  • Determination of the standard food and beverage cost for the restaurant
  • Analysis of payroll in relation to the workload and staffing needs
  • Analysis of economic results compared to averages observed in the restaurant industry
  • Analysis of financial statements


  • Observation of production and service flows
  • Conducting of core business interviews with employees
  • Debriefing on the strengths and weaknesses of your organization

Action plan

  • Study of the actual marketing plan
  • Writing and presentation of a summary report that includes fundamentals to follow to improve your restaurants
  • Implementation of priority work areas that have been validated

Would you like to benefit from an action with NEO Engineering to improve your restaurant ? Contact us!