In-depth restaurant diagnosis

NEO Engineering’s in-depth diagnosis provides you with a professional, external and neutral opinion on the added value of a restaurant or of a restaurant group. All aspects of restaurant management and development are assessed, in order to improve activity and profitability. Processes to be corrected or implemented are transmitted to the teams, who establish the action plan themselves.

Thanks to NEO Engineering’s diagnosis, your operations benefit from high-level and benevolent expertise, so as to maximize the conditions for achieving the desired trajectories.


  • Collection and analysis of the restaurant concept

Diagnosis from a customer point of view

  • Trends overview in food and beverage consumption outside home, in France and abroad
  • Evaluation of restaurants offer in the area of immediate proximity
  • Analysis of customers sensory perceptions (customer flow, meal experience)
  • Diagnosis of customer satisfaction and customer demand

Diagnosis from a management point of view

  • Assessment of location, production layout and service spaces
  • General evaluation of menu or menu board and of pricing positionning
  • Analysis of menu items popularity (menu engineering)
  • Analysis of revenue in price (average sale) and In quantity (number of covers)
  • Determination of the standard food and beverage cost for the restaurant
  • Analysis of payroll in relation to the workload and staffing needs
  • Analysis of economic results compared to averages observed in the restaurant industry
  • Analysis of financial statements


  • Observation of production and service flows
  • Conducting of core business interviews with employees
  • Debriefing on the strengths and weaknesses of your organization

Action plan

  • Study of the actual marketing plan
  • Writing and presentation of a summary report that includes fundamentals to follow to improve your restaurants
  • Implementation of priority work areas that have been validated with your team