Economic and financial feasibility study

The feasibility study includes a market study and a financial feasibility study. The search for a correlation between the uniqueness of your product offer and customer expectations is the basis of our study.

We confront your idea with the reality of the market, while respecting the economic and financial ratios of the profession.

The feasibility study is distinguished by the complementarity between the analysis of customer expectations on a local market and the expected return on investment.

The revenue forecast comes directly from market research. The financial feasibility is measured from the forecasted net profitability, the profile of the balance sheet and the cash levels which appear in the financial plan.

Thanks to NEO Engineering’s feasibility study, you benefit from a modern and relevant look at the positioning of a new restaurant offer, which is concretely challenged for its implementation.


  • Collection and analysis of the expected restaurant concept
  • Definition of the vision

Acquisition opportunity study

  • Analysis of the acquisition conditions of the foreseen site
  • On site evaluation ot the layout and surfaces
  • Immersion in the immediate environment
  • Calculation and analysis of the return on investment

Economic feasibility study

  • Study of the tourist, industrial and commercial panorama in the area of influence
  • Study of the restaurant offer in the area of influence
  • Diagnosis and evolution of customer demand
  • Determination of the type of restaurant best suitable
  • Definition of the economic business model


  • Panorama of trends in the restaurant industry, in France and abroad
  • Identification of a dozen restaurant concepts close to your project in France and abroad
  • In situ study of restaurant concepts from the customer’s point of view
  • Definition in one or two pages of the vision for your restaurant concept
  • Creation of a mood board illustrating the concept

Financial feasibility study

  • Programming (zoning) of storage, production and service spaces
  • Assessment of the overall cost of the equipment
  • Definition of the financial feasibility framework
  • Definition of staffing needs, job descriptions and calculation of standard payroll cost
  • Definition of the financial business model
  • Production of forecasted financial statements


  • Establishment of a summary report, including a professional external opinion on the adequacy of your concept with the market, current and to come

Would you like to carry out an economic and financial feasibility study with NEO Engineering? Contact us now !